Point S

The Project:

There are certain brands where you just expect to see familiar features in every outlet. Walk into a major high street food chain, and you’ll know what to expect from the layout, décor and experience. However, we can guarantee that the shopfitters found every project unique, as every building has its variations. Getting that feeling of familiarity comes down to the brand and consistency in quality.

SKK works with an industry-leading brand, Point S, which is the largest independent tyre dealer and car maintenance network in the world. We are their nominated contractor for the UK, and over the last 6 years, we have worked on over 100 branches. However, every single branch has been unique – as they are owned and run by an independent Point S member. So, for every project, our task has been to fit out the branch to harmonise the member branding with the Point S style – giving every customer that reassuring sense of familiarity from a world-renowned brand and bringing in the member’s identity at the same time.

The Journey:

The EAC building was handed to us as an empty shell, complete with new floor and ceiling. We were required to decorate the walls and install the corporate signage and bespoke display equipment, including a bespoke reception counter.

Having worked with Point S before, we are experienced in working with their products and colours, which are all specified by the brand guidelines produced in France and duplicated worldwide. If deviations are needed, permission can take a long time to be approved. Keeping to the guidelines can be quite a challenge as some products such as furniture can be out of stock or discontinued, and we need to source alternatives.

For this project we brought in our signage partner, Sign Specialist, who produced the visuals and completed the installation inside and out while maximising the space available.